DB EXPORT – PAPERLESS NEWSPAPER AD

Rather than send a nationwide press campaign to print, we chose to skip the paper and save the lives of hundreds of innocent trees in the process. Consisting of three innovative ‘full-page’ executions, this newspaper campaign – printed on radio waves – carries a message of hope, and beer, to all mankind.

Awards:

D&AD:
Finalist - Radio & Audio.

ADSTARS:
Silver - Radio & Audio

SPIKES ASIA:
Bronze - Radio & Audio