A brand new brand platform for MyHooman.  

Ask any single person who has used digital dating platforms, and they’ll tell you it’s not pretty.
The internet is filled with awful dating stories, because the internet is filled with awful humans.
So we encouraged single people to give up on humans and find their perfect match, a shelter cat from MyHooman.

Give Up On Humans Hero Image

MyHooman is a digital pet adoption platform that uses data to match cats to the right adopters with a Tinder-like design system.

We launched the campaign with radio & OOH.

AWARDS:

CLIO:
Bronze – Radio - campaign.

NZ AXIS Awards:
Bronze – Radio - 30’’ or below – Feet.
Bronze – Radio - 30’’ or below – E-scooter.