TIGER – BAR SNACKS

Tiger is a beer from the streets of Singapore. A place filled with the strange and unfamiliar. Our job was to get Western drinkers to embrace our Eastern beer. So, we reinvented the Western bar snack. Tiger Bar Snacks are salty, spicy, crunchy bites made from scorpions, grasshoppers, crickets, mealworms and tarantulas – selected to match perfectly with our Eastern beer. Designed, packaged & promoted on-premise, each pack invited our drinkers to live-out our brand promise by stepping outside of their comfort zones and trying something new. The experience added depth to the recent launch of the new platform, EAST OF WHAT YOU KNOW, by encouraging drinkers to embrace the unfamiliar, and truly experience our point-of-view on the world for themselves.

AWARDS:
AXIS - Silver - Brand Experience & Activation
AXIS - Bronze - Ambient Outdoor
AXIS - Bronze - Integrated Campaign Lead by Brand Experience
AXIS - Bronze - Product Design - Non Tech