We put a supermarket aisle into one of the most remote and difficult ultramarathon races in the world.
There are usually small and simple aid stations with water and fruit.
Nothing like this.
Most sponsors just slap their logo on a race.
We did something that actually helped runners get to the finish.
AWARDS:
CANNES Lions:
Silver – Outdoor - Ambient & Experiential - Live Advertising and Events.
Bronze – Direct - Channels - Large Scale Media
Bronze – Brand Experience & Activation - Live Brand Experience or Activation
Shortlist – Brand Experience & Activation - Customer Retail / In-store Experience
D&AD Awards:
Shortlist – Shortlist - Direct - Events
OneShow:
Bronze – Experiential - Brand Installations
NZ AXIS Awards:
Gold – Out of home - Non-traditional
Silver – Brand Experience & Activation - Single
Silver - Retail sampling
Bronze – Design - Experience