We discovered something incredible.
The rational part of a teenager’s brain switches off momentarily to allow the rest of the brain to develop.
That’s why teenagers behave, well, like teenagers. Then we came up with an even more amazing solution. Adoption.
Because the perfect antidote to teenage volatility is the unconditional love and goodness of a dog.
When their brain switches off, turn their heart back on.
Adopt a dog.
“The frontal lobe is the seat of executive function, a term for the cognitive processes that allow us to plan, make decisions and judgments, formulate insight, and assess risk. The delayed maturation of connections contributes to teenagers’ risk-taking. Their frontal lobes are simply not yet fully online.” – Dr. Frances Jensen, Harvard Medical School.
AWARDS:
D&AD:
Shortlist – Radio & Audio – Commercials Over 30 Seconds – Buzz Kill.
SPIKES Asia:
Silver – Radio & Audio – Sectors > Consumer Goods - Stunt Double.
NZ AXIS Awards:
Silver – Radio - Above 30’’ – Rollercoaster.
Silver – Radio - Above 30’’ – Buzz Kill.
Silver – Copywriting - Radio – Rollercoaster.
Silver – Copywriting - Radio – Buzz Kill.
Bronze – Copywriting - Radio – Stunt Double.