Tiger is a beer from the streets of Singapore.
Our job was to get Western drinkers to embrace our Eastern beer.
So, we reinvented the Western bar snack.
Tiger Bar Snacks are salty, spicy, crunchy bites made from scorpions, grasshoppers, crickets,
mealworms and tarantulas, selected to match perfectly with our Eastern beer.
AWARDS:
AXIS - Silver - Brand Experience & Activation
AXIS - Bronze - Ambient Outdoor
AXIS - Bronze - Integrated Campaign Lead by Brand Experience
AXIS - Bronze - Product Design - Non Tech